Hilarious Print Campaign for Alcoholic Beverage Turns Cows, Sows and Ewes into Tacky H0s...Or Am I Being Redundant?

I'm getting a kick outta of this hilarious Romanian print campaign for a product called "Martini Bitter". Apparently, if you accompany your meat with this alcoholic beverage, the cow, ewe, (female sheep) or your sow(female pig)will turn into...um... tacky hos? Hum. Everybody knows that...LOL.

Apropos my neighbor, is there a double or triple entendre here involving the word "meat" and the hos etc. Or is it just my shamefully filthy mind?

Advertising Agency: Publicis Romania, Bucharest
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu, Mihai Ion
Illustrator: Sorin Sorasan
Media Buyer: Arsena Dragoi
Published: March 2009






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Shockvertising-When Is Advertising Too Shocking?

When is shockvertising just too shocking? What sort of parameters, if any, could be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn't that what advertising is all about? By whatever means necessary...?

I just ask the questions.























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